oDesk Social Media Marketing Test Answers 2013
Question:1 What methods of social network marketing should a company always use?
Ans: Depends on the company, their product, their audience
Question:3 What is meant by Brand Management?
Ans: The company executive management team.
Question:4 Which of the following is an important aspect of creating blogs and posting content?
Ans: Posting at least once a month to the blog.
Question:5 What is a “call to action”
Ans: Giving an advertisement’s receiver a specific direction such as “visit the site”.
Question:6 What is a “vlog”?
Ans: New technology to aid in blogging
Question:7 What can a company do on Facebook apart from their page to create a following?
Ans: Use Groups, both company originated and posting to other group.
Question:8 In a company who should own the social marketing plan?
Ans: Head of Marketing.
Question:9 What is meant by “micro-blogging”?
Ans: Blogs with limited individual posts, limited by character count typically.
Question:10 What is meant by A/B testing in marketing?
Ans: Testing 2 versions of an advertisement to see which elicits the best response.
Question:11 What Place does Pricing have in marketing?
Ans: Different Pricing levels can be the pricing level relative to competition is important
Question:12 What would the marketing budget section of a marketing plan detail?
Ans: The expected costs for each ad campaign based on the delivery method
Question:14 How often should a marketing plan be revisited?
Ans: As often as needed in order to revisit the plan of action and revise any new actions
Question:15 Which of the following would be leveraging both social network and traditional marketing?
Ans: A print advertisement in a magazine which drives people to a website where there is a free trail offer.
Question:16 How does creating a social network marketing plan differ from a traditional marketing plan?
Ans: There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.
Question:17 What should be the length of an blog post?
Ans: A few sentence mixed with several links to other sites and references.
Question:18 Why is there no specific definition of what is social media marketing?
Ans: The concept is relatively new compared to traditional marketing and is still being defined.
Question:19 What is meant by the “blogosphere”?
Ans: The interconnected community of blogs via linking to each other
Question: 20 How do ebooks represent a from marketing?
Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for.
Q-1 What feature does LinkedIn offer for pay accounts?
Ans:b. Increased abilities to connect directly and send messages to people
Q-3 Why is it important to post to a blog regularly?
Ans:b. Keep readers engaged and also gives search engines content to index
Q-4 How can a company use the same material for both traditional and social network marketing?
Ans:c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Q-5 How is site traffic useful in evaluating marketing?
Ans:c. Ads can send receivers to a specific landing page, which can be tracked
Q-6 How does YouTube serve a dual purpose in social media marketing?
Ans:d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
Q-7 How can LinkedIn serve the company aside from social network marketing?
Ans:a. Job openings can easily be dispersed to qualified candidates on LinkedIn
Q-8 How does a blog directly impact sales of a company?
Ans:c. It is typically used as the way to disperse company coupons
Q-9 What is “guerilla marketing”?
Ans:b. Marketing which relies on time and energy rather than a large dollar budget
Q-10 What non financial measure of marketing is important to track?
Ans:d. New customer acquisition
Q-11 Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
Ans:b. Search engine rankings will include hits on the blog as part of the overall website hits
Q-13 How can a company convert posts on Twitter to sales?
Ans:c. Creating posts which drive followers to their site
Q-14 What does the product portion of the 4 P's of marketing focus on?
Ans:a. The product of service being marketed to consumers
Q-15 What is the general purpose of posting a video blog routinely to YouTube?
Ans:c. It can be used to disperse the company contact information
Q-16 Which type of marketing would a company blog be considered?
Ans:a. Social Network Marketing
Q-17 What additional feature does Facebook have that helps engage in a dialogue with followers?
Ans:e. All of the above
Q-18 Why is Facebook the most well rounded social networking marketing space?
Ans:c. It allows for video, short posts, long posts, articles, pictures-all aspects of other sites combined into one
Q-19 What is meant by the concept of “viral” in social media?
Ans:a. Social media which is spread to viewers by the consumer, growing in popularity
Q-20 What is the term adopted for updates by Twitter users?
Ans:a. Tweets
Q-21 What would be the marketing budget section of a marketing plan consist of?
Ans:b. The expected costs for each ad campaign based on the delivery method
Q-22 What is “wiki”?
Ans:c. Interconnected and user generated knowledge management systems
Q-23 What is the method for being linked to other users on LinkedIn?
Ans:b. Connections
Q-24 What does updates to Facebook status resemble most closely?
Ans:b. Posts on Twitter
Q-25 What is one measure a company can use to validate the usefulness of its video posts on YouTube?
Ans:b. The amount of views of the video
Q-27 What is meant by “Marketing Creative”?
Ans:b. The content for marketing and its creative aspect
Q-28 What is another term for “social media”?
Ans:b. Consumer Generated Media
Q-29 How can a company place itself as an expert in a certain area of expertise?
Ans:b. Actively answer questions in the Q&A section of the site
Q-30 What style of blogging would be most effective for building relationships with customers?
Ans:d. Writing posts about the company and its ups and downs from inside, personalized approach
Q-31 What traditional marketing technique is YouTube closest to?
Ans:b. Television advertising
Q-32 What does the Answers section of LinkedIn allow people to do?
Ans:b. Post questions based on a category, and receive responses from experts in the field
Q-33 What do Connections on LinkedIn effectively represent?
Ans:d. People and other companies the user is connected to directly
Q-34 What is the character limit for posts on Twitter?
Ans:c. 140 characters
Q-35 What should a company post on Twitter?
Ans:d. All of the above
Q-37 What type of status updates would drive visitors to the company site?
Ans:b. A link to a new press release hosted on the company site
Q-38 How can a company ensure that the proper audience finds their YouTube videos?
Ans:a. Post links on the company blog to the YouTube videos
Q-40 What is “social media optimization”?
Ans:a. Creating content which easily creates publicity via social networks
By allowing your company to keep better contact with your prospectors, response management companies can assist with turning more leads into customers.
ReplyDeleteAn interactive marketing agency can also provide social media marketing services
with the help of creative advertising on such social networking sites.
This is the main reason why Chinese people prefer KFC over other
fast food restaurants.
Clear-Cut Internet Marketing Plans - The Facts